Ionut Maxim

The discomfort brief

A page, by hand

Kind
Worksheet
Time
A page, by hand
Best for
When something feels broken but you cannot point to what. Before you commit to a redesign.

The prompt

Write a one-page brief titled "what specifically would have to be different about my product for the feeling to go away". Sit with it for a week before doing any design work.

A page, by handDownload PDF

Notes

Write a one-page brief titled "what specifically would have to be different about my product for the feeling to go away". Sit with it for a week before doing any design work.

If something feels off, start there.

Tell me what's going on and what a good outcome would look like. A short email is enough — I read every one and reply within two working days.

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