The one-sentence brief
Thirty quiet minutes, by hand
- Kind
- Worksheet
- Time
- Thirty quiet minutes, by hand
- Best for
- When you have stopped being able to describe the product simply, or when the team keeps wording it differently in different rooms.
The prompt
Write what your product is actually for in plain language. No marketing. No headlines. The version you would say to a friend who has never heard of it.
Thirty quiet minutes, by handDownload PDF
Notes
Write what your product is actually for in plain language. No marketing. No headlines. The version you would say to a friend who has never heard of it.
If something feels off, start there.
Tell me what's going on and what a good outcome would look like. A short email is enough — I read every one and reply within two working days.