The one-sentence brief
Thirty quiet minutes, by hand
- Tip
- Worksheet
- Timp
- Thirty quiet minutes, by hand
- Recomandat când
- When you have stopped being able to describe the product simply, or when the team keeps wording it differently in different rooms.
Întrebarea
Write what your product is actually for in plain language. No marketing. No headlines. The version you would say to a friend who has never heard of it.
Thirty quiet minutes, by handDescarcă PDF
Note
Write what your product is actually for in plain language. No marketing. No headlines. The version you would say to a friend who has never heard of it.
Dacă simți că ceva nu e în regulă, începe de acolo.
Spune-mi ce se întâmplă și cum ar arăta un rezultat bun. Un email scurt e de ajuns — le citesc pe toate și răspund în două zile lucrătoare.